Who is this post primarily targeting: The “Late Majority” people in the adoption lifecycle. Typically applies to products, but can apply to ideas, too.
How will it impact our brand: This one is a slightly more bland article, but would fit in with the “Sensitivity Training That Doesn’t Suck” segment. That whole segment might want to wait until January, but could put us on the map for doing something bold, unique, and viral.
What will be in this article:
- Okay, first of all… what, exactly, are we talking about here?
- Why it seems like it’s all in good fun to some people and not so much to others.
- People have personal histories you might not know about.
- How the support they receive in the workplace impacts their quality of life and ability to be (and feel) fully a part of the team.
- Can you still have some damn fun at work?
- A team you’d like to be on.
