Who is this post primarily targeting: People who eat things… but mostly people more sensitive towards fears about bacteria, etc.
How will it impact our brand: Will have a fun but informative voice. Will also be realistic. These qualities will build up the brand as being authentic and ‘with’ the times.
What will be in this article:
- The Problem: Unsanitary cutlery.
- Our Solution: Food-safe sanitary wipe.
- Address Hesitations.
- Link out to product on Fortified, when it’s ready.
