Who is this post primarily targeting: More incredulous readers; curious readers.

How will it impact our brand: May bring in more people via SEO than it will via social/LinkedIn.

What will be in this article:

  • A slightly in-depth look at how viruses and bacteria operate.
  • Explanation of how hand sanitizer disrupts that.
  • While it’s effective against bacteria and viruses, it’s not effective against toxins. (Maybe have this section, maybe not).
  • Link out to Fortified.