Who is this post primarily targeting: Concerned mothers, do-it-yourselfers, penny-pinchers.

How will it impact our brand: Reminds people that we are the professionals. Also written in that giddy HPP-article voice.

What will be in this article:

  • The end is in sight, but COVID isn’t over.
  • Case studies of dangerous hand sanitizers released this year.
  • How we provide high-quality, safe hand sanitizer.
  • Link to Fortified Bio Labs.