Who is this post primarily targeting: Younger readers who are interested in how things work.
How will it impact our brand: This could be written in that giddy, over-eager voice used in the HPP article. Advertises the products without seeming like we’re advertising. Also gives an outside-in perspective that makes the company look exciting and trustworthy.
What will be in this article:
- Pick a machine whose purpose isn’t immediately obvious to the uninitiated.
- Talk about what it’s doing.
- Lots of pictures.
- Maybe some video.
- Link out to Maryland Packaging.
