Who is this post primarily targeting: Managers and business leaders.

How will it impact our brand: Once again, we’ll come off as edgy and in touch with sensitive issues of the day.

What will be in this article:

  • Anecdote about cringe-worthy sensitivity training videos.
  • Why ‘sensitivity’ matters.
  • Why shitty videos aren’t helping anything.
  • What we’re doing about it.
  • This is a project that might be out ’till January.